A little late 2015 PYB Event round-up


It’s only taken us two months to write about this year’s Protect Your Breasts Annual event. This is because another project PYB undertook monopolised the whole of October and the beginning of November, but we’re not here to talk about that just yet; you’ll have to check back tomorrow to read about Framed.


Protect Your Breasts 2015 was an awesome event. Sunday 27th September was an online party!! We had an amazing #PYB Team who were constantly on Twitter and Facebook, posting, tweeting, re-tweeting and thanking all of our wonderful supporters who joined in with the event.

We couldn’t have done that without them… the buzz online was electric, people loved the banter and each #PYB Team member brought their own style to the event. Thank you so much!

I also learnt how to create a Pinterest page… I was pinning everyone’s pictures all through the event, and I can safely say I’ve never seen so many amazing photos!! To all of you who pinned up your pictures, thank you so much. You’re very brave and we really appreciated your support.

Regardless of what a minority of people thought, this really did raise a lot of awareness around breast cancer signs, symptoms and screening. At the end of the day, people were talking about it… and that’s what we wanted.

Lisa and I were always in contact with each other during the day. We helped our fellow PYB team mates out and kept an eye on potential issues… If I remember correctly, I think we synchronised a nap in there for both of us too!

I think I can safely say that the PYB Event will always be my favourite online event. The amount of people who engage with us is mind blowing, it’s very humbling to see people wanting to share their stories with us. Thank you so, so much.

We are a tiny, tiny team… we are not a corporate organisation, we don’t have ‘departments’ or ‘HR’, we’re not even a small business. We are two women, sat at our computers, who just want to make a difference and help to Make C stand for Clear, not Cancer.

Take care everyone, and don’t forget to check your breasts and chests!


PYB 01


V covered a lot in her part above, but I wanted to add my own little bit too. This was the third annual event I have run and V’s second. Each year we gain more and more support and its mind bogglingly humbling. This year we had people begin to promote our event from the beginning of September, as it didn’t take place until the 27th this meant we had a huge buzz before the day even came.

The best feeling about the early support was the fact people had clearly remembered from previous years that PYB was happening at the end of September! We’ve actually made a lasting impression in people’s minds which is fantastic. I think this is down to our monthly reminders for people to perform their self examinations which we have been doing for over a year.

As with most things in life, we did face some negativity this year. Personally I was hurt and blown away that people could be so against anything to raise awareness, but with V by my side I managed to focus on all the good we’ve done over the past two years and we stormed ahead with such determination that nothing could get in our way.

We flooded twitter with images of breasts; the male and female variety as well as informative images on how to perform self examinations and also mastectomy scars. It’s important to show all aspects of breast cancer, not to scare people, but to show them the ugly truth of what could happen and also that this is now something science if fighting hard to beat.

People shared their own cancer stories, engaged in conversation about this topic we all fear, but try to convince ourselves will never happen to us and we managed to get people to check their breasts who hadn’t done it before.


Protect Your Breasts is one of the proudest things I have ever done in my life and although once a year it completely exhausts me, it’s something I can’t ever imagine not moving forward with.


Thank you to everyone who made this year’s event so successful. Without our PYB Warriors there is no way me and V could have possibly kept up with our worldwide support.


We’ll be here the last weekend of every month reminding you all to check your breasts so that together we can Make C stand for Clear, not Cancer.







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